youtube Top Trends in 2019

01

How to delete a YouTube video in less than a minute

If you posted a YouTube video last night that was clearly a mistake, or just want to clean up your channel, deleting videos is an easy process. You can use either the mobile app or the website to get the job done. Here’s how to delete a YouTube video in less than a minute.

How to delete a video using the website

If you’re using the desktop version of YouTube, you’ll be able to get through this process super quickly. Go to the homepage and click on your profile icon in the upper right-hand corner. Next, click on the Your Channel option from the menu.

You will be taken to your channel where all of your videos live. From there, click on the YouTube Studios button found by your profile picture in the middle of the screen, then click on Videos. Tick the box beside the video or videos you want to delete, then hover over the video title. A menu icon that looks like three dots will appear. Click on the menu icon and click Delete from the options that pop up. To finish, tick the confirmation box and then click the Delete Video button.

Digital TrendsHow to delete videos using the YouTube app

To delete videos using the YouTube mobile app (Android, iOS), go to the home screen and tap on your profile icon in the upper right corner of the screen. Then, select Your Channel from the options that pop up, and choose Videos from the menu at the top of your channel.

A playlist of your videos will show up on the screen. On the right side of each video, there will be a menu icon that looks like three dots. Tap on the menu for the video you want to delete. Finally, tap on the Delete option from the menu and tap OK to finish.

Digital TrendsWhat happens when a video is deleted?

These steps will permanently delete a video. Anywhere the video has been shared or embedded will now have a “video not found” message where your video used to be. It also deletes all of the comments and votes, as well. So, if you upload the video again, you’ll be starting all over when it comes to interaction.

02

Top Five Marketing Trends That Will Drive Success For Your Brand

In this guest post, entrepreneur Josh Althauser discusses the five trends you need to apply to drive success for your brand…

Beth Comstock, American business executive and current vice chair of General Electric, once said: “Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.”

Getting a leg up as a cash-strapped small business owner may seem nearly impossible. Each year brings new social and technological trends to our society, and small companies must pool their limited resources to compete with large corporations, who often have massive marketing teams dedicated to the task of capitalizing on new ways to promote their product.

As a company with limited funds, you’ll need to choose which trends to follow even more prudently. Here are five marketing trends that you can take advantage of this year:

1. Video as a major part of content strategy

Visuals are everything. There’s a reason YouTube gets more traffic than Facebook. By next year, video content is expected to be 80 per cent of all consumer-based Internet traffic. Perhaps sensing this, Mark Zuckerberg has said that within five years, Facebook will be mostly video as well.

An online ad campaign, at this point, is synonymous with the integration of some sort of video. And with the accessibility of HD cameras and editing software, there’s no excuse for why your brand shouldn’t be making great video content.

One great piece of content from last year was “The One Moment,” which doubled as a music video for Ok Go and an advertisement for Morton Salt. The whole video happened in 4.2 seconds—slowed down, it takes up the full length of the song. You can use marketing tricks like this to save time and money without skimping on quality.

2. Personalized email marketing campaigns Only 44 per cent of small business owners have recognized the importance of email marketing. The benefits of email marketing for companies with limited time and money are untold. Unlike many other digital marketing efforts, it is neither costly nor time-consuming.

In fact, it’s one of the cheapest campaigns you can launch and requires only a bit of writing ability and a strong list of contacts. You’re able to connect directly with your consumers or clients with a click of a button and collect important marketing metrics, like open and conversion rates.

3. Leveraging consumer collaboration

One of the most sought-after traits in the millennial generation is authenticity. There’s no better way to create an authentic brand than by leveraging your consumer’s willingness to collaborate with you.

With the incredible power of social media, your customers can communicate your brand for you and foster its growth.

Reach out to well-known influencers, bloggers, contact podcasters and even seasoned product managers who can help plan out your product launch, and even help encourage a conversation about your company. You may not be able to control where the conversation leads, but the buzz generated is often well worth the risk.

4. Data-driven marketing research and analysis

While many business decisions are powered by intuition, marketing decisions should be motivated by data. In the digital age, every business can tailor their marketing efforts with a great degree of accuracy. Unfortunately, the majority of small businesses aren’t capturing easily-collected information about their consumer.

Google Analytics, for example, which gives you advanced metrics about your site, such as bounce rates and the number of unique users visiting your site, is available to you at no cost whatsoever. Other free marketing analytics tools, such as Keyhole, provide you with the numbers you need to assess your social media marketing campaigns on Twitter and Instagram.

These are just a few examples; there is a cornucopia of free resources waiting to be properly utilized by your marketing team.

5. Cultivating personal brands with a friendly, informal tone Spotify, through a series of billboards, used a vast amount of data it has collected over the past few years to highlight a few of its quirkiest users: the guy who played Justin Bieber’s “Sorry” 42 times on Valentine’s Day, or the person in the theater district who listened to the Hamilton soundtrack 5,376 times in one year. These types of humorous anecdotes are endearing and give personality to your brand.

Making a brand more personal doesn’t necessarily require data mining or expensive billboard campaigns, either. It’s as simple as creating a brand voice that sounds natural and in-tune with your target audience; a brand that facilely engages with its consumers on a multitude of platforms and produces spot-on hashtags and curates amazing posts.

Conclusion

Marketing, at its heart, is about appealing to people, and attitudes are always changing. Marketing in the 1950s, with its direct appeals to logic and reason, would barely register in the market of today. Marketing in the 21st century is geared toward crafting truly compelling stories and brands that embody the human experience.

Digital marketing is never easy. Especially when you’ve got a small team and lack a six-figure marketing budget.

Worry not: there’s plenty of hope for your small business. Producing video content, harnessing the power of email marketing, leveraging consumer participation, embracing data-driven marketing and cultivating a personal brand are surefire ways to jumpstart your marketing department.

Follow these 5 trends, continue researching and refining your approach to marketing and never be afraid to alter your strategy to respond to consumer sentiment. Following new trends mindlessly will undoubtedly fail, but being open, assessing them accurately and integrating them into your business sensibly will surely lead to success.

Josh Althauser is an entrepreneur with a background in design and M&A. He’s also a developer, open source advocate, and designer. You may connect with him on Twitter.

03

Facebook, YouTube the Most Widely Used Platforms for US Adults

A new Pew survey shows the trends for which online platforms and messaging app get the most and least usage, but it also indicates growth is stagnant. And teens don't like Facebook much at all.

Looking at data from an annual telephone poll conducted by Pew Research Center and quantified in tables here by our partners at Statista, it's easy to see that YouTube and Facebook far outpace the rest of the competition when it comes to daily use on both PCs and phones. Seventy-three percent of US adults claim they're using YouTube; 69 percent have used Facebook. [Corrected; we previously stated these were daily access percentages. Pew research shows Facebook is visited by at least 74 percent of people once daily; 51 percent of YouTubers go at least once per day.]

While there's no data to show YouTube's growth (nor that of WhatsApp or SnapChat) prior to 2018, usage isn't really growing by leaps and bounds, especially since 2016. Facebook had 54 percent of people using it in 2012, took 4 years to gain 15 percent more, and has been relatively flat ever since. Instagram—owned by Facebook since 2012—had the best growth, going from 9 percent in 2012 to 37 percent this year. YouTube hasn't gained in usage in a year.

At least the trend is typically upward—except for Pinterest, SnapChat, and WhatsApp, which all have dipped since 2018. Least used of the lot is the newest service to get asked about in the poll this year: Reddit, at 11 percent. The poll was conducted from January 9 to February 7, 2019.

All of the above is for adults, age 18 and older, a.k.a. the uncool. What are the teens using? It's not Facebook—at least, not most often.

Top teen platforms are YouTube (again) followed by Instagram and Snapchat. What order they come in depends on how you ask. Pew asked for teens to say what they use allowing multiple answers (in blue), so the amount adds up to more than 100. Asked to name the one platform they use most often (in orange), YouTube is still on top, but Snapchat edges ahead of Instagram.

No matter what, Facebook is in fourth place, though it still outpaces Twitter, Tumblr, and Reddit usage by a wide margin. (These numbers are all from a March 7 to April 20, 2018 survey.)

Pew has a lot more to show in its latest 10 Facts about Americans and Facebook